Reimagining a rebranding celebration

By AACC 21st Century Center Staff

A North Carolina college celebrated its rebrand in the age of COVID-19.

When Forsyth Technical Community College decided to rebrand, they didn’t imagine launching that new brand and logo during a pandemic. But plans change and the college shifted its celebration to a drive-through brand launch party on June 25.

The rebranding process took months as the college collected data from internal and external stakeholders. More than 1,600 individuals provided key input to help the college build a clear concept of who and what Forsyth Tech is, and who the college strives to become.

“What we heard is that Forsyth Tech is an inclusive, accepting and supportive environment that connects students to opportunities, creating personal prosperity and community vibrancy,” Forsyth Tech President Janet Spriggs said in a release.

There also was the process of visual rebranding, which now include a shield logo incorporating the letters F and T encompassing a star, representing the students who are the center of Forsyth Tech.

A new tagline reads: “A place of promise.”

After all that work, the college had to celebrate the launch.

“While this wasn’t exactly the launch event we had originally envisioned, we are excited to share our new brand with the college and community in a fun, but safe way,” Spriggs said.

The drive-through launch party allowed students, faculty, staff, alumni, donors and the community to participate in an immersive experience. They drove through a series of stations and exhibits to see elements of the new brand, while listening to the college’s radio station narrating key elements of the new brand.

There also were giveaways and a food collection for Second Harvest Food Bank.

 

AACC 21st Century Center Staff

is a contributor to the 21st-Century Center.

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